Frost, glacier & the bear.
Every colour, typeface, mark, application and line of copy PolaReady is built from — including the real bear mark and its exact Navy and Cream, straight from the logo file.
Two brand tones, plus three neutrals
Navy and Cream aren't approximations — they're the exact hex values pulled straight from the logo file. Cream reads warm on its own, which breaks the "no warm colours" rule on purpose: it's the real, approved brand tone, not a decorative accent. Glacier carries every link, highlight and call-to-action.
Tints, not new colours: Ink Soft (#5B6777) is Navy blended toward Cream and carries secondary and tertiary text. Ink Faint (#7E8792) is for decoration only — measured, it falls to 3.2:1 on Cream and 3.6:1 on white, below the 4.5:1 needed for small text.
Contrast, measured
| Pairing | Preview | Ratio | Use |
|---|---|---|---|
| Navy on Snowbank | Aa | 10.4:1 | AAA — body text |
| Navy on Cream | Aa | 9.2:1 | AAA — body text |
| Glacier on Snowbank | Aa | 4.7:1 | AA — body text |
| Glacier on Cream | Aa | 4.1:1 | AA large text / UI only |
| Snowbank on Navy | Aa | 10.4:1 | AAA — dark grounds |
| Ash Line on Navy | Aa | 6.8:1 | AAA — labels on dark |
Three faces, three jobs
Fugaz One only ships one weight, so it never carries hierarchy alone — Nunito Sans does every job Fugaz One can't: subheads, body copy, buttons. IBM Plex Mono handles labels and anything that should read as data. Arabic is set in Cairo.
Headlines, the wordmark, hero lines. Never bolded — browsers fake-bold a single-weight face, so size and colour carry emphasis instead of weight.
Before it ever meant an instant photo, Polaroid meant: I can see clearly in a place too bright to look at.
RegularSemiboldExtrabold
Eyebrows, tags, timestamps — anything meant to read as a stamp or a spec sheet rather than a sentence.
تُستخدم Cairo لكل الأدوار في النص العربي: العناوين والنصوص والأزرار.
A bear held in negative space
The mark is the polar bear's face straight from the logo file: ears, eyes and snout all cut from one rounded silhouette, so the animal is made of the ground it sits on. With no accent in the mark itself, it only has to prove itself on light and dark — Navy on Cream for everyday use, Cream on Navy for booth signage and anywhere the brand needs to hold a dark room.
The kit, in use
the whiteout.
Step up — flash in 3, 2, 1
Copy for every surface
The full set — booth signage, bios, captions, event lines and the pitch-deck one-liner — so nobody has to write brand copy from scratch. Click any line to copy it.